Jordan North is a British radio presenter who currently hosts Capital Breakfast on Capital FM alongside Chris Stark and Siân Welby, broadcasting Monday to Friday from 6am to 10am. Born on February 14, 1990, in York and raised in Burnley, Lancashire, North rose to national prominence through his work on BBC Radio 1 and his runner-up finish on the 2020 series of I’m a Celebrity Get Me Out of Here. At 35 years old, he has established himself as one of the UK’s most popular radio personalities, winning the Best Radio Presenter award at the 2025 TRIC Awards and accumulating an estimated net worth of £730,000. His career spans community radio stations, regional broadcasting, national BBC programming, and now commercial radio, complemented by his hugely successful podcast Help I Sexted My Boss with etiquette expert William Hanson.
Early Life and Background
Jordan North was born in York on February 14, 1990, making him an Aquarius, and grew up in Burnley, Lancashire, in a military family. His father Graham served in the Queen’s Lancashire Regiment until 2006, and his brother Ryan followed in military footsteps by serving as well. Coming from football-loving army stock meant that Jordan lived all over Europe and attended no fewer than nine schools during his childhood before returning to settle in Lancashire.
His obsession with radio began during his college years and drew him toward community radio station Preston FM. As a teenager, he spent his time honing his broadcasting craft at Preston FM while simultaneously working part-time at Blackpool Pleasure Beach’s in-house radio station, which he later described as more of a tannoy system for reuniting ice cream-covered children with their sunburnt parents. These humble beginnings, where he earned just £4 per hour, laid the foundation for what would become a remarkably successful career in broadcasting.
Education and University Career
North pursued his passion for broadcasting at the University of Sunderland, where he studied TV and Radio Production. During his time at university, he produced and presented numerous successful shows on the student radio station, developing the skills that would later define his professional career. He graduated in 2011 with a First Class degree in BA Honours Media Production, demonstrating his dedication and talent even at the early stages of his career.
In May 2011, just days before completing his degree, North achieved a major breakthrough by winning Bauer Media’s Stars of 2011 competition. This victory earned him a month-long presenting slot on The Hits Radio and effectively launched his professional broadcasting career. The competition win proved to be the lucky break that transformed him from a university student into a working radio presenter almost overnight.
Early Radio Career
Following his university success, North worked as a researcher and producer at BBC Radio 5 Live, gaining valuable experience behind the scenes. He contributed to shows hosted by Victoria Derbyshire and Richard Bacon, learning the inner workings of professional radio production. After recording a pilot show for Capital North East, he began presenting shows on Capital Manchester, marking his transition from production to on-air talent.
North then spent 18 months working part-time at Rock FM before leaving the BBC when he was appointed as the Lancashire station’s drive time presenter in May 2014, hosting The Home Run show across Lancashire. During his time at Rock FM, he was twice nominated for Radio Presenter of The Year at the Commercial Arqiva Radio Awards in 2015 and 2016, demonstrating that his talent was being recognized within the industry. He also covered BBC Radio 1’s Early Breakfast show during Christmas and New Year in both 2014 and 2015, maintaining connections with the national broadcaster even while working regionally.
BBC Radio 1 Journey
North began appearing as a freelance cover presenter on various BBC Radio 1 shows from 2014 onwards, gradually building his presence at the station. He became known as Radio 1’s supply teacher due to his frequent cover work for established presenters. In September 2017, he was one of several new voices selected to stand in for Matt Edmondson, and his performances impressed station executives enough to earn him a permanent role.
In early 2018, North was announced as the new host for BBC Radio 1’s Greatest Hits show on Sunday mornings, marking his first regular slot on the station. From September 2020, he was promoted to the regular 11am to 1pm weekend host on BBC Radio 1, significantly increasing his profile. He also became the main cover presenter for major names like Scott Mills and Nick Grimshaw, cementing his reputation as one of the station’s most reliable and versatile presenters.
BBC Radio 1 Drivetime Era
On September 6, 2021, North achieved a major career milestone when he took over the prestigious BBC Radio 1 drivetime show alongside Vick Hope, replacing Nick Grimshaw who had held the slot for years. The drivetime show, broadcasting during the crucial afternoon commute hours, is one of the most important slots in UK radio. In 2021, North also replaced Fearne Cotton to co-present the Christmas and New Year editions of Top of the Pops alongside Clara Amfo, further demonstrating his versatility across different media formats.
North’s tenure as drivetime host lasted until February 2024, when it was announced on February 16 that he would be leaving BBC Radio 1. Jamie Laing was announced as his replacement to join Vick Hope on the drivetime show. While his departure from Radio 1 marked the end of an era, it also set the stage for his next major career move into commercial radio.
I’m a Celebrity Success
In November 2020, it was announced that North would participate in the twentieth series of I’m a Celebrity Get Me Out of Here, which was filmed at Gwrych Castle in Wales rather than the traditional Australian jungle due to COVID-19 restrictions. His decision to appear on the show surprised many, including his Radio 1 colleagues, particularly given his numerous phobias and fears. Nick Grimshaw revealed that North was even scared of the lifts at Radio 1 and would walk up eight floors rather than use the elevator.
On the show, North quickly became a fan favorite and breakout star of the series. Within five minutes of the first episode, he had viewers hooked after vomiting into a bush before bravely abseiling down a cliff to overcome his fear of heights. During his three-week adventure in the castle, North ate a sheep’s penis during Bushtucker Trials, formed an adorable friendship with Coronation Street star Beverley Callard, and taught viewers about the power of visualization through his happy place technique, which involved thinking about Burnley FC’s Turf Moor stadium to overcome challenges.
North finished as runner-up on December 4, 2020, with Giovanna Fletcher crowned Queen of the Castle. Despite not winning, his appearance significantly boosted his public profile, leading to increased media opportunities, a larger social media following reaching 889,174 followers on Instagram, and more lucrative brand partnerships. He described the experience as giving him brand new confidence, and his willingness to confront his fears endeared him to millions of viewers nationwide.
Capital Breakfast Move
On February 19, 2024, Roman Kemp announced he would be leaving Capital Breakfast as main host after seven years, with his final show scheduled for March 28, 2024. Capital confirmed they would announce the new host later in February, with reports quickly suggesting Jordan North as the frontrunner for the role. The speculation proved accurate when Capital officially announced on February 21, 2024, that North would be taking over from Kemp as the new Capital Breakfast host.
North joined Chris Stark and Siân Welby to launch the new Capital Breakfast lineup on Monday, April 8, 2024, at 6am. The trio broadcast from 6am to 10am each weekday morning on Capital, excluding Capital Scotland which maintains its own breakfast show and daytime lineup. Siân Welby had briefly stepped away from the show but confirmed her return on August 14, 2024, rejoining the breakfast team on September 2, 2024.
The impact of North’s arrival at Capital Breakfast has been remarkable and measurable. According to industry data released in October 2024, North significantly boosted the show’s ratings, gaining over 400,000 listeners within his initial six months as host. In the third quarter of 2024, the show drew 2.96 million listeners, up from the 2.55 million who tuned in during Roman Kemp’s final three months. The trio initially attracted 261,000 new listeners in their first three months, followed by an additional 151,000 in the latest quarter, demonstrating sustained growth rather than just a temporary curiosity spike.
Help I Sexted My Boss Podcast
In 2018, North launched his own podcast titled Help I Sexted My Boss alongside his friend William Hanson, a posh etiquette expert. The podcast concept brings together two wildly different worlds as North, who describes himself as an expert in all things common, teams up with Hanson to help listeners navigate the hilarious challenges of modern life. The show features laugh-out-loud stories, brutally honest moments, and a friendship dynamic that is as unlikely as it is unfiltered.
The podcast proved to be an immediate hit and was commissioned for a second series. The first live show sold out in less than 10 minutes, demonstrating the passionate fanbase the duo had cultivated. In 2020, North was nominated for the British Podcast Award for Best Entertainment Podcast for his work on the show. Episodes tackle listener dilemmas ranging from dating disasters and workplace mishaps to modern etiquette questions and relationship advice, with North providing the relatable everyman perspective while Hanson offers refined guidance.
Recent episodes have featured topics such as Jordan’s mid-thirties crisis, sauna mishaps, passive-aggressive neighbor texts, and debates over steak bake ultimatums. The podcast continues to be hugely popular and represents a significant income stream for North beyond his radio work. The show is available on multiple platforms including Apple Podcasts, Amazon Music, and Acast, making it accessible to listeners worldwide.
Television and Media Appearances
Beyond radio and podcasts, North has diversified his media presence across television and other platforms. In 2018, he turned his skills to television and presented Trending Live, a live daily 90-minute show on 4Music and YouTube that covered trending topics and pop culture. In December 2018, Hello Magazine featured North in their Rising Stars and Ones to Watch for 2019 feature, recognizing his growing influence in the entertainment industry.
On February 5, 2020, North appeared on the children’s singing competition Got What It Takes as a guest mentor during the program’s annual Radio 1 interview challenge. In 2019, he hosted the BAFTA TV Awards red carpet alongside fellow Radio 1 presenter Clara Amfo, interviewing celebrities as they arrived for the prestigious ceremony. His natural interviewing style and ability to put guests at ease made him a natural fit for these high-profile hosting duties.
North has also appeared on Celebrity Big Brother and continues to make guest appearances on various television shows, panel programs, and award ceremonies. His television work complements his radio career and helps maintain his visibility across multiple media platforms, contributing to his overall brand value and earning potential.
Awards and Recognition
North’s talent and hard work have been recognized with several nominations and awards throughout his career. While presenting at Rock FM, he received nominations for Radio Presenter of The Year at the Commercial Arqiva Radio Awards in both 2015 and 2016. In 2020, his podcast Help I Sexted My Boss earned him a nomination for the British Podcast Award for Best Entertainment Podcast.
Most recently and notably, North won the coveted Best Radio Presenter trophy at the 2025 TRIC Awards held in June. The TRIC Awards are among the UK’s most prestigious broadcasting honors, and North’s win placed him in the spotlight at an event featuring memorable moments from across the entertainment industry. This recognition from industry peers and voting audiences confirms his status as one of Britain’s leading radio presenters.
His runner-up finish on I’m a Celebrity Get Me Out of Here in 2020, while not technically an award, represents significant recognition of his entertainment value and public appeal. The fact that he came second out of millions of viewer votes demonstrates the genuine connection he formed with the British public during his three weeks in Gwrych Castle.
Personal Life and Interests
North has consistently maintained privacy around his romantic life and has never publicly named any partners. Before joining I’m a Celebrity in 2020, he confirmed he was single but made clear that finding love was not his reason for appearing on the show. He later explained his approach to the Mirror, stating that he has always tried to keep things pretty private and finds it sometimes quite unnerving when people ask about his personal life.
His greatest passion outside work is football, specifically supporting Burnley FC. Turf Moor stadium, Burnley’s home ground, served as his happy place during I’m a Celebrity trials, and he has described attending matches there as his sanctuary. In January 2025, Jordan made a star return to Turf Moor, fulfilling a lifelong dream and reconnecting with his northern roots. His parents Graham and Wendy remain important figures in his life, and he maintains close connections to his Lancashire upbringing despite his national fame.
North is known among colleagues as the little brother at Radio 1, with Greg James and other presenters treating him as part of their family. He has described going for pints with Greg James as surreal, never quite believing he landed his dream job at the station. His down-to-earth personality and genuine nature have endeared him to colleagues across his career, from community radio through to national broadcasting.
Net Worth and Financial Success
Recent internet reports suggest Jordan North’s net worth stands at approximately £730,000 as of 2025, a remarkable achievement for someone who started earning just £4 per hour. His yearly earnings range from £161,160 to £220,680 across multiple revenue streams, translating to monthly income between £13,520 and £18,480. This represents substantial financial growth from his early days at BBC Radio 1, where he earned less than £150,000 in the year leading up to July 2021.
North’s income derives from several sources including his radio salary, which likely increased substantially when he moved from BBC Radio 1 to the commercial Capital Breakfast show in April 2024. His podcast Help I Sexted My Boss generates significant revenue through advertising, live shows, and premium subscription services. Social media monetization contributes considerably, with his 889,174 Instagram followers translating to earning power estimated at £13,520 to £18,480 yearly from Instagram activities alone.
Brand deals, sponsorships, and television appearances provide additional income streams. His appearance on I’m a Celebrity in 2020 significantly boosted his earning potential by raising his profile and opening doors to more lucrative brand partnerships. His financial success reflects his incredible rise in entertainment and demonstrates how persistence and hard work can transform a career that started with minimum-wage jobs into substantial wealth.
Broadcasting Style and Approach
North’s broadcasting style is characterized by authenticity, relatability, and genuine warmth. Unlike some polished radio presenters who maintain a professional distance, North brings his whole personality to the microphone, including his fears, insecurities, and working-class northern background. This authenticity resonates strongly with audiences who appreciate his down-to-earth approach and lack of pretension.
His versatility has been demonstrated through successful stints covering multiple shows and time slots across BBC Radio 1, earning him the affectionate nickname of Radio 1’s supply teacher. He can adapt his energy and content to suit different audiences, from early morning shows to weekend programming to the crucial drivetime slot. His chemistry with co-hosts, whether Vick Hope at Radio 1 or Chris Stark and Siân Welby at Capital Breakfast, demonstrates strong collaboration skills.
North’s willingness to be vulnerable and honest about his struggles, particularly his anxiety and numerous phobias, has made him a relatable figure for many listeners dealing with similar issues. His I’m a Celebrity appearance showcased this perfectly, as viewers watched him genuinely terrified but pushing through challenges anyway. This combination of vulnerability and determination has become a hallmark of his public persona and contributes significantly to his appeal.
Impact on British Broadcasting
Jordan North represents a shift in British broadcasting toward more authentic, relatable personalities rather than traditional polished presenters. His success demonstrates that audiences connect with genuine people who bring their real selves to their work. Coming from a military family, attending nine different schools, and working minimum-wage jobs before breaking into radio, his journey reflects social mobility through talent and determination.
His move from BBC Radio 1 to Capital Breakfast in 2024 was one of the most significant radio presenter transfers in recent years, comparable to major moves in sports. The immediate ratings boost he delivered to Capital Breakfast, adding over 400,000 listeners in six months, demonstrates his genuine star power and audience appeal. This success has implications for how commercial and public service broadcasters compete for top talent.
North’s podcast success with Help I Sexted My Boss also reflects the changing media landscape where traditional broadcasters build multi-platform careers. By excelling simultaneously in radio, podcasting, television, and social media, he exemplifies the modern media personality who maintains relevance across multiple channels. His 2025 TRIC Award win confirms that industry recognition has kept pace with his public popularity.
Future Prospects and Career Trajectory
At 35 years old with an established national profile, Jordan North appears positioned for continued success and career longevity. His Capital Breakfast show continues growing its audience, suggesting he has found a stable platform that could sustain his career for years to come. The commercial radio environment typically offers more lucrative contracts than BBC Radio, potentially increasing his earning power significantly beyond his current estimated income.
His podcast Help I Sexted My Boss shows no signs of declining in popularity, with regular episodes continuing to attract strong listener numbers and sell-out live shows. The podcast format allows him creative freedom and direct audience connection independent of his radio commitments. Potential expansion into additional podcasts, podcast tours, or premium content could further increase this revenue stream.
Television opportunities continue to present themselves, and North’s proven appeal on I’m a Celebrity suggests he could successfully transition to more television work if desired. Potential formats could include hosting roles, panel show appearances, or documentary presenting. His authentic personality and proven ability to connect with audiences make him valuable across multiple media formats, ensuring continued demand for his talents regardless of platform.
Frequently Asked Questions
Who is Jordan North and what does he do?
Jordan North is a British radio presenter who currently hosts Capital Breakfast on Capital FM alongside Chris Stark and Siân Welby, broadcasting Monday to Friday from 6am to 10am. He previously worked at BBC Radio 1 for several years, including hosting the prestigious drivetime show from September 2021 to February 2024, and is also known for finishing as runner-up on I’m a Celebrity Get Me Out of Here in 2020.
How old is Jordan North and when was he born?
Jordan North was born on February 14, 1990, making him 35 years old as of 2025. He was born in York, England, and raised in Burnley, Lancashire, where he developed his passion for radio broadcasting during his teenage years.
What is Jordan North’s net worth?
Jordan North’s estimated net worth is approximately £730,000 as of 2025, with yearly earnings ranging from £161,160 to £220,680 across multiple revenue streams. His income comes from his Capital Breakfast radio salary, his podcast Help I Sexted My Boss, social media monetization including his 889,174 Instagram followers, brand deals, and television appearances.
Why did Jordan North leave BBC Radio 1?
Jordan North announced his departure from BBC Radio 1 on February 16, 2024, after hosting the drivetime show with Vick Hope since September 2021. He left to join Capital FM as the new Capital Breakfast host alongside Chris Stark and Siân Welby, starting on April 8, 2024, in a major move to commercial radio that likely came with increased financial compensation.
What is the Help I Sexted My Boss podcast about?
Help I Sexted My Boss is a comedy podcast launched in 2018 featuring Jordan North and etiquette expert William Hanson helping listeners navigate modern life challenges. The unlikely duo tackles listener dilemmas about dating, workplace situations, relationships, and social etiquette, with North providing relatable common-sense perspectives while Hanson offers refined guidance, creating entertaining and often hilarious exchanges.
How did Jordan North do on I’m a Celebrity?
Jordan North finished as runner-up on the twentieth series of I’m a Celebrity Get Me Out of Here in December 2020, with Giovanna Fletcher winning the series. Despite his numerous fears and phobias, including vomiting before the first challenge, North became the breakout star of the series and won over viewers with his vulnerability, humor, and determination to face his fears using his happy place visualization technique.
Where did Jordan North go to university?
Jordan North attended the University of Sunderland where he studied TV and Radio Production, graduating in 2011 with a First Class degree in BA Honours Media Production. During his time at university, he produced and presented shows on the student radio station and won Bauer Media’s Stars of 2011 competition just days before completing his degree.
Is Jordan North in a relationship?
Jordan North has kept his personal life private and has not publicly confirmed any relationships. He stated he was single before entering I’m a Celebrity in 2020 and has explained to media that he finds it unnerving when people ask about his personal life, preferring to maintain privacy around his romantic relationships.
What football team does Jordan North support?
Jordan North is a passionate supporter of Burnley FC and considers their home stadium Turf Moor as his happy place. He famously used visualization techniques involving Turf Moor to help him overcome fears during I’m a Celebrity trials, and he made a special return visit to the stadium in January 2025, reconnecting with his northern roots.
How much does Jordan North earn?
Jordan North’s monthly income ranges from £13,520 to £18,480 based on recent estimates, translating to yearly earnings between £161,160 and £220,680. His income comes from multiple sources including his Capital Breakfast radio salary, podcast revenue from Help I Sexted My Boss, social media earnings particularly from Instagram, brand partnerships, and television appearances.
What awards has Jordan North won?
Jordan North won the Best Radio Presenter award at the 2025 TRIC Awards in June, one of the UK’s most prestigious broadcasting honors. He was also nominated twice for Radio Presenter of The Year at the Commercial Arqiva Radio Awards in 2015 and 2016 while at Rock FM, and received a nomination for Best Entertainment Podcast at the British Podcast Awards in 2020 for Help I Sexted My Boss.
Where is Jordan North from originally?
Jordan North was born in York on February 14, 1990, but grew up in Burnley, Lancashire. He came from a military family with his father Graham serving in the Queen’s Lancashire Regiment, which meant the family lived all over Europe and Jordan attended nine different schools before settling back in Lancashire where he developed his strong connection to the area.
How successful is Capital Breakfast with Jordan North?
Capital Breakfast with Jordan North has been extremely successful, adding over 400,000 listeners within his first six months as host starting April 2024. The show drew 2.96 million listeners in the third quarter of 2024, up from 2.55 million during predecessor Roman Kemp’s final three months, with the trio of North, Chris Stark, and Siân Welby adding 261,000 new listeners in their first quarter and an additional 151,000 in the following quarter.
What was Jordan North’s first radio job?
Jordan North’s first radio experiences were at community radio station Preston FM during his teenage years and working part-time at Blackpool Pleasure Beach’s in-house radio station, earning just £4 per hour. His first professional break came in May 2011 when he won Bauer Media’s Stars of 2011 competition, earning him a month-long presenting slot on The Hits Radio just days before graduating from university.
What is Jordan North’s happy place technique?
Jordan North’s happy place technique involves visualization and mental imagery to cope with anxiety and fear, which he demonstrated extensively during I’m a Celebrity. His happy place is Burnley FC’s Turf Moor stadium, and by closing his eyes and mentally transporting himself there, he was able to calm himself and push through terrifying challenges like eating trials and heights-based tasks, teaching millions of viewers about this coping mechanism.
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